From Me to You
The first objective of an email campaign is to create brand awareness: “Who sent this message?” The design tools in Microsoft Outlook can generate effective messages.
The second objective is to invite the recipient to act: “Click here to get started! “
This lesson looks at the types of layout and design options you can use with Microsoft Outlook
Pro Tip: Branded Marketing
Your branded email message can include pictures of products and Word documents that explain the features and benefits. This email can be saved as Template and used as part of a Mail Merge with Microsoft Word. You can also program the Rules in Outlook to send this email automatically based on your key words or criteria.